Fall in Love… with March Madness!

March Madness has begun and the Kelleher International team is ready! We may not have the best brackets around, but our matchmaking services are still unparalleled – and we’re here to give you some good news about your sports obsession. Contrary to popular belief and the myth of the “sports widow,” watching sports with your significant other can actually be good for your relationship!

First of all, our best advice is to watch the games together. Whether your brackets are in sync or your favorite teams are scheduled to play against one another, physical closeness can actually improve your overall relationship. When you kiss, hug, cuddle, or even brush up against your partner, the body releases a hormone called oxytocin. Oxytocin, otherwise known as the “love hormone,” promotes long-term bonding and devotion between partners.

The November 2012 Journal of Neuroscience issue actually released a study that indicates high levels of oxytocin actually prevent men in monogamous relationships from being physically close to other women. We’re not kidding: the men in this study stood, on average, 4 – 6 inches further from attractive women after taking an oxytocin nasal spray. Talk about protecting your relationship!

Even the mere act of rooting for a team raises oxytocin levels. The feeling of camaraderie that comes with being part of a community (like a sports team) is an effective bonding tool.

Watching sports has some additional benefits for both men and women. Watching your team win actually boosts testosterone levels. This makes it that much more likely your hubby will be in the mood to knock boots later.

Sports fandom has a few added health benefits, too:

  • Prevents depression
  • Lowers blood pressure
  • Encourages longevity
  • Promotes weight loss
  • Builds self-esteem

If you or your partner’s teams are knocked out before or during the sweet sixteen, elite eight or final four, it’s time to practice understanding and compassion. Sadness, anger and regret are normal and will pass. Hold off on the “honey do” list for a while and give your partner time to deal with the loss.

The final four are playing in Houston at NRG Stadium on April 2nd and 4th. Mark your calendars, watch your brackets, and spend some quality time together! If you’re ready to find a partner to enjoy the games with you this season, call (415) 332-4111.