The Business of Dating to Find Love

For many single business executives and entrepreneurs, dating to find love is more challenging than the work they do. So it’s easier to treat February 14th like another day at the office instead of orchestrating Valentine’s Day date night.

But when you feel it, love is a powerful motivator.

According to the National Retail Federation’s 2020 Valentine’s Day spending survey, only 55% of the country plans to celebrate. But those celebrating Valentine’s Day said they plan to spend an average $196.31, up 21 percent over last year’s previous record of $161.96. Spending expectations total $27.4 billion, up 32 percent from last year’s record $20.7 billion.

For almost half of the country, Valentine’s Day apathy has a lot to do with dating app culture. This year, don’t miss out on love because you’re too busy. Or because looking for love in all the wrong places has become a second job.

Finding marriage material while swiping right is like discovering a needle in a haystack.

The truth is, as Valentine’s Day approaches, dating app activity begins to decline. After all, spending Valentine’s Day with someone means something – especially to women. That’s why those who date for “sport” reserve February 14th for laying low or going out with their buddies.

“The intention of Valentine’s Day is to spend it with an actual connection,” says Amber Kelleher-Andrews, CEO of Kelleher International matchmaking. “It’s in our nature to seek true love. I think that’s a major reason dating apps cause singles stress; discerning genuine interest from hook-up charm might take a couple of dates. After being disappointed multiple times the whole process feels like a waste of time and energy. And that’s when the dating apathy sets in.”

But if you indeed are ready to find love, there is a solution. Dating to find love is possible and it doesn’t require swiping or more work on your part.

Kelleher International has set the gold standard in upscale, selective, and personalized matchmaking. Armed with the largest private database of accomplished singles in the U.S., Kelleher offers a “boutique” style of matchmaking. Each client has a matchmaker and the benefit of client liaisons and scouts to assist in providing unique and personalized service. That has built Kelleher International’s reputation as the most sought after leader in exclusive dating.

If you still feel like putting love on a shelf to explore another day, perhaps we can tug at your analytical heartstrings. A number of studies point to romantic partnership as a key to health and longevity. 

One particular study from Harvard Medical School explored marriage and men’s health. Studying 127,545 American adults, they found that married men are healthier than men who were never married or whose marriages ended in divorce or widowhood. Men who have marital partners also live longer than men without spouses. The Harvard study didn’t just notice increased longevity, but also a higher quality of life.

As a savvy business person, you do what’s best for the health of your organization. Extend that awareness to your overall well-being. Love is a hot commodity.

Maybe you don’t traditionally celebrate Valentine’s Day this year.

Instead, let it be a nudge from cupid to believe in dating to find love. And to discover a co-pilot to help you navigate your journey to finding the one. 

Kelleher matchmaking is the executive search firm for your love life. Our team of matchmakers and scouts work with you to make your experience finding love as smooth as a good day at the office.

Remember, there’s no reason to limit your success to business if you’re ready for a lasting partnership.

You deserve true love in your life, and Kelleher International has been making it happen since 1986. Give us a call, and by Valentine’s Day 2021, you’ll be a hopeless romantic.